ROLE: Product Designer
TYPE: Mobile Application
DURATION: June - Aug 2021
“Bakery at your doorstep"
Project Overview
Cherry Pie is a mobile application to order baked goods and products from a local store "Cherry Pie" having branches spread in Bangalore. The project aims to bring back their affected sales due to COVID-19 and provide more convenience to the customers. This project was done for my Google UX Design Professional Course and to comply with my Non-Disclosure Agreement (NDA), I have omitted confidential information.
Problem
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COVID-19 significantly impacted sales of bakery due to various restrictions.
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Demand for baked products was still rising but supply remained an issue.
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There is no online delivery service for baked goods and snacks currently in India
Solution
Develop a Fast Track app service for Cherry Pie, which can provide a seamless ordering experience. The app will include home delivery, pick-up and pre-book services to cater to the needs of people.
Research Insights
I conducted user interviews with 4 existing customers of the bakery. From the user interviews and research, I made several insights from user behaviours. These are some main points observed and learned during the questionnaire.
A few pain points are the difficulty for the customers to travel during the pandemic, stocks getting over, sometimes long queues at the bakery, and many others related to covid worries.
All participants stated that they prefer to stay at home and get the food delivered during this pandemic and due to many other reasons as well.
Swiggy and Zomato
75 percentage of the participants' order food on Swiggy and Zomato and they are the most popular food delivery service.
75 percentage of the people claimed they use mobile apps to quickly order food or initiate pickup.
Meet the Users
NAME: Abhilash
AGE: 25
LOCATION: Bangalore
OCCUPATION: IT Professional
FAMILY: Single
(shared accommodation)
I love to visit bakeries and hang out with friends in the evenings. One of my go-to's is “Cherry Pie” Bakery. But due to COVID, I rarely go outside for snack cravings.
Abhilash often has a tight schedule for work on the weekdays. He is working from home with his roommates due to COVID-19. He and his roommates don’t prefer to go out just to visit bakeries. There is a chance that their favourite items run out of stock. He prefers to have a service where he can do a quick pickup by himself or any of his roommates.
NAME: Susan
AGE: 39
LOCATION: Bangalore
OCCUPATION: Entrepreneur
FAMILY: Lives with her husband
and two children
I often visit Cherry Pie bakery since the food is fresh and healthy. “Cherry Pie” is one of the favourite places for my kids and colleagues as well”
Susan John usually has many clients and colleagues interactions. Due to COVID-19 lockdown, she often has meetings happening at her home studio. She always prefers buying snacks from “Cherry Pie” for her business needs and for her family. Now it seems difficult for her as the bakery is far and has no online booking option.
Competitive Audit
I had to choose the food delivery mobile applications similar to "Cherry Pie" since there was no other direct competitor available in the market for the delivery of baked products. I evaluated several features deemed vital from user surveys and identified which ones could be capitalized on.
User Flow
I constructed a user flow of what a basic start to finish of ordering a bakery product from "Cherry Pie" will look like.
This helps me to understand ways users can interact with the product, as well as allows me to see navigation through
users goals.
Preliminary Design
The application starts to take form from this section. This section includes:​
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Sketched Wireframes
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Storyboards - Scenario: Use the "Cherry Pie" app to order an item and deliver it to your home
Big Picture & Close-Up
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Low Fidelity Prototype
To prepare for usability testing, I created a low-fidelity prototype that connected the user flow to order an item and
get delivery to home. 4 Participants contributed to the usability testing. To know more about the changes incorporated before and after the usability test, be sure to check the process deck.
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Final Designs
01.
Upon launching "Cherry Pie" the user will be greeted with a classic splash screen. The user can continue to signup or choose to skip the signup and explore the products.
02.
The initial important step is to set a location to identify a nearby "Cherry Pie" bakery branch and it acts as a part of the signup. The autoplay image sliders provide an introduction to the app's initiatives and purpose.
03.
The home screen is made easy to navigate. The information considered vital for the users to quickly select the food item is included. Cards of food items can be easily flipped on touch to get detailed descriptions.
04.
The navigation bar includes features that can help the user to tap between functionalities and quickly place an order. Search the item, filter the type and add to the cart.
05.
Users have the flexibility to change the type of order as a delivery, takeaway or pre-book. Find the detailed bill, apply coupons and select the payment method from a variety of options.
Style Guide
Key Takeaway
Products take time and patience to create. I got to experiment with some of the new Figma features and narrow down my design process. I conducted user testing of the clickable prototype with 5 users. From the results and as a future improvement, I would like to spend more time looking into add to the cart option prototyping, the pickup and pre-book page. I will continue to iterate on Cherry Pie in the foreseeable future.
Be sure to check out the process for Cherry Pie's creation below!
